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Shining a Spotlight on Jewelry Influencers at IJS Istanbul Jewelry Show:

Important voices of the jewelry industry in the digitalization era

Istanbul Jewelry Show will host globally well-known influencers from India, Australia, Poland, France, the Netherlands, and United Kingdom at the fair on 17-20 April 2024.

The Power of Influencers in The Jewelry Industry

Jewelry influencers have become some of the most important voices in the jewelry industry. By showcasing interesting jewelry brands to their audience and reviewing, styling, and wearing them, they have helped to shape the way that people think about jewelry. Many brands consider them to be essential partners in promoting their products. Jewelry influencers often have a large and engaged following on social media, which can help to drive sales and increase brand awareness. In addition, they often have a deep understanding of the jewelry industry and trends, which makes them valuable advisers for brands.

Especially Instagram has become a powerful tool for jewelry brands and individual jewelers to reach new customers and share their latest collections. While many consumers still rely on traditional print magazines to learn about new jewelry designers and trends, an increasing number of shoppers are discovering new brands and pieces through social media channels like Instagram. As the jewelry industry continues to evolve, jewelry influencers will likely play an even more important role in shaping its future.

Meet Our Influencer Collaborators!

AGATA ZOFIA JANKOWIAK - Owner of @blingsis Instagram account

From Poland

Blingsis, founded by Agata Jankowiak in 2015, is a jewelry blog filled with sparkling inspirations for aficionados worldwide. It delves into the beauty of jewelry from luxurious collections to niche designer brands and was recognized as the second-best jewelry blog globally by International Jewellery London (IJL) in 2019.

ANETA BLASZCZAK - Owner of @blissfromparis Instagram account

From France

Aneta Blaszczak, a graduate of ISC Paris business school with an MBA in Management and Marketing of luxury industries, has been immersed in the world of fine jewelry since 2012. Driven by a deep passion for precious gems, exquisite jewelry and watches, and armed with a keen understanding of the significance of social media, Aneta has evolved into an esteemed Social Media Expert and Digital Consultant, boasting over a decade of experience in the jewelry industry.

BEHROKH BAKHSHI - Owner of @champagnegem Instagram account

From Australia

Bebe Bakhshi Founder of Champagne Gem®️; Blogger & Digital Content Creator on major social media platforms since 2011 with sole focus on natural diamonds, gemstones and high jewelry.

DAVID BROUGH - Editor and Publisher of Jewellery Outlook, Owner of @jewelleryoutlook Instagram account

From United Kingdom

David promotes jewellery shows and suppliers around the world. He is a former Reuters correspondent and editor, who worked as a foreign correspondent in the United States, Ecuador, Venezuela, Cyprus, Portugal and Italy during a three-decade career. While based in Rome for Reuters, David was co-winner of the 2003 A.H. Boerma award of the U.N. Food and Agriculture Organization (FAO) for his reporting on hunger issues. After co-founding Jewellery Outlook, David won the Friend award granted by Thailand's Commerce Ministry in 2020 for his support of the country's gemstone and jewellery industry.

ESTHER LIGTHART - Owner of @bizzita_jewelry_blog Instagram account, jewelry blogger and journalist

From Holland

Esther Ligthart has worked in the international jewelry industry for three decades. She is profoundly interested in jewelry marketing,- sales, and storytelling.
Since 2013, she runs a jewelry blog called Bizzita.com and writes for international trade magazines. Esther works with jewelry shows, companies, and professionals by being a consultant or doing promotional activities. Her social media platform of choice is the B2B arena of LinkedIn where she has a following of 40.000 jewelry and luxury professionals and 30.000 direct connections within the industry.

PRERNAA MAKHARIAA- Owner of @prernaa.makhariaa Instagram account

From India

Prernaa Makhariaa is India’s first jewellery influencer with 20 years experience in the Gems and Jewellery industry. She is a personal jewellery shopper with formal education from GIA, GII and SNDT.

RENU CHOUDHARY - Owner of @thediamondtalk Instagram account

From India

Renu Choudhary started her social media channel, 'The Diamond Talk' to promote gems and jewellery 5 years before. She is 4th generation jeweler and a diamond graduate from GIA. She had her first work stint with Rosy Blue and the scintillating world of gemstones captivated her to share know-how on a digital platform, giving birth to her social media page “The Diamond Talk” (Instagram) in 2018.

SHOHISTA TURDIYEVA - Owner of @Jewellery_pursuer Instagram account

From United Kingdom

The JEWELLERY PURSUER is an online magazine dedicated to fine, high and antique jewellery, established by Shohista Turdiyeva in 2017. With her in-depth knowledge, reinforced by retail experience and marketing degrees and over 8 years of experience in the jewellery industry Shohista Turdiyeva has established herself as a jewellery influencer famous for her show-stopping jewellery looks. JEWELLERY PURSUER seeks to create high-quality online content for jewellery brands she works with, complemented by creative styling, and to share her authentic first-hand experiences with her followers.

At the panel to be held at the Art For Jewelery event area within 55. Istanbul Jewelry Show, the leading international influencers of the jewelry world will explain the secrets of successful social media management and digitalization.

How Brands Can Benefit From Influencers At Istanbul Jewelry Show

Jewelry brands exhibiting at Istanbul Jewelry Show can gain immensely from the influencer presence:

1. Expanded Reach and Visibility: Jewelry influencers often have substantial and engaged follower bases on social media platforms. Partnering with these influencers can help brands and exhibitors instantly reach a broader and more targeted audience that is already interested in jewelry and fashion. This expanded reach can result in increased brand visibility and exposure, leading to more potential customers discovering and interacting with their products.

2. Authentic Endorsements: Influencers are known for their authenticity and trustworthiness. When they genuinely endorse a brand or product, it resonates with their followers as a genuine recommendation rather than a traditional advertisement. This authenticity can lead to higher levels of trust and credibility for brands and exhibitors, which are valuable assets in the competitive jewelry market.

3. Creative Content Creation: Influencers are skilled content creators. They can produce high-quality, visually appealing content showcasing the brand's jewelry in various contexts, such as styled photos, unboxing videos, and fashion lookbooks. This user-generated content can be repurposed by brands for their marketing efforts, enriching their content strategy and saving on production costs.

4. Trend Insights: Jewelry influencers are often trendsetters themselves, and they have a deep understanding of current and emerging jewelry trends. Brands and exhibitors can tap into this knowledge to make informed decisions about their product offerings, ensuring they align with the latest fashion and consumer preferences.

5. Engagement and Interaction: Influencers maintain active engagement with their followers through comments, likes, and direct messages. When they collaborate with brands, they can facilitate direct communication between the brand and potential customers. This interaction allows brands to gather valuable feedback, answer questions, and build stronger relationships with their audience.

6. Networking Opportunities: Influencers often have extensive networks within the fashion and jewelry industry. Collaborating with them can open doors to valuable connections with other industry professionals, including other brands, designers, and potential business partners.

7. Product Launch Support: For brands launching new collections or products at the show, influencers can provide valuable support by creating buzz and anticipation around these launches. They can attend product launches, create content around the new items, and share their first-hand experiences with their audience.