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Shining a Spotlight on Jewelry Influencers at IJS Istanbul Jewelry Show:

Important voices of the jewelry industry in the digitalization era

IJS Istanbul Jewelry Show will host globally well-known influencers from France, Poland, Australia, United Kingdom, India and Holland at the fair on 02-05 October 2024.

The Power of Influencers in The Jewelry Industry

Jewelry influencers have become some of the most important voices in the jewelry industry. By showcasing interesting jewelry brands to their audience and reviewing, styling, and wearing them, they have helped to shape the way that people think about jewelry. Many brands consider them to be essential partners in promoting their products. Jewelry influencers often have a large and engaged following on social media, which can help to drive sales and increase brand awareness. In addition, they often have a deep understanding of the jewelry industry and trends, which makes them valuable advisers for brands.

Especially Instagram has become a powerful tool for jewelry brands and individual jewelers to reach new customers and share their latest collections. While many consumers still rely on traditional print magazines to learn about new jewelry designers and trends, an increasing number of shoppers are discovering new brands and pieces through social media channels like Instagram. As the jewelry industry continues to evolve, jewelry influencers will likely play an even more important role in shaping its future.

Meet Our Influencer Collaborators!

ANETA BLASZCZAK - Jewelry insider and Editor-in-chief at BlissfromParis.com

From France

Aneta Blaszczak, a graduate of ISC Paris business school with an MBA in Management and Marketing of luxury industries, has been immersed in the world of fine jewelry since 2012. She launched Bliss from Paris in November 2013, is the ultimate digital destination for the latest in global fashion, fine and high jewelry, precious gemstones, and luxury watches. Aneta's passion for gemstones, coupled with her love for jewelry and watches and her keen understanding of social media's power, drove her to create this vibrant platform and independent media. With an MBA in Management and Marketing of Luxury Industries, she possesses deep insights into marketing strategies and has a sharp eye for the luxury market.

Instagram: @blissfromparis

AGATA JANKOWIAK - Founder and Editor-in-Chief of Blingsis

From Poland

Since founding Blingsis in 2015, Agata Jankowiak has established herself as a leading figure in the global jewelry scene. With a background in fine arts and an MA in Sculpture from the Academy of Fine Arts in Poznań, Agata brings her artistic sensibility to every collaboration. As a certified pearl and cut-diamonds expert, she merges deep industry knowledge with creative flair, earning her a spot at prestigious events. Her exuberant style, a blend of maximalism and femininity, makes her a unique voice in the jewelry world, while her warmth and energy are what colleagues often call her "ray of sunshine" charm.

Instagram: @blingsiscom

BEHROKH BAKHSHI - Founder and Creative Director of Champagne Gem®️

From Australia

Blogger and Industry insider active in the niche of diamonds, gemstones and high jewellery with global reach, building intrinsic brand value and brand awareness for the jewellery industry on B2B and B2C level.

Instagram: @champagnegem

DAVID BROUGH - Editor and publisher of Jewellery Outlook

From United Kingdom

David promotes jewellery shows and suppliers around the world. He is a former Reuters correspondent and editor, who worked as a foreign correspondent in the United States, Ecuador, Venezuela, Cyprus, Portugal and Italy during a three-decade career. While based in Rome for Reuters, David was co-winner of the 2003 A.H. Boerma award of the U.N. Food and Agriculture Organization (FAO) for his reporting on hunger issues. After co-founding Jewellery Outlook, David won the Friend award granted by Thailand's Commerce Ministry in 2020 for his support of the country's gemstone and jewellery industry.

Instagram: @jewelleryoutlook

ESTHER B. J. LIGTHART - Jewelry blogger, KOL influencer and storyteller

From Holland

Esther B.J. Ligthart has been an integral part of the international jewelry industry for over 30 years. As the founder of the jewelry blog Bizzita (established in 2013, one of the first of its kind), she has become a leading jewelry storyteller. Esther specializes in helping jewelry professionals through one-on-one coaching, writes for various trade magazines, and offers her expertise as both a mentor and consultant.

Instagram: @bizzita_jewelry_blog

PRERNAA MAKHARIAA - Founder of Prernaa Makhariaa & Jewellery Networking

From India

India’s first jewellery influencer with 22 years experience in the gems and jewellery industry. Prernaa is also a personal jewellery shopper. She has recently founded Jewellery Networking, India’s first dedicated networking platform to connect services providers and service seekers from gems, jewellery and allied industry.

Instagram: @prernaa.makhariaa

RENU CHOUDHARY - Gem and Jewelry Consultant and Digital Creator

From India

In 2018, she started her social media channel, 'The Diamond Talk' to promote gems and jewellery and today, she has a global family of 167,000. Being a 4th generation jewellery enthusiast and a diamond graduate from GIA, her fascination with the world of gems and jewellery started with her roots in Jaipur and she believes in creating value-adding content for her global audience.

Instagram: @thediamondtalk

SAM KAUR - Digital Content Creator, Fashion & Jewelry Journalist, Stylist

From India

With over 7 years of experience in the jewelry industry, and with a keen eye for craftsmanship and a passion for storytelling, she has established herself as a trusted voice in the industry. Sam collaborates with renowned designers, brands, and organisations, including India’s prestigious Gems and jewelry Council and Fashion council of India. She is a regular attendee at prominent fashion events and global jewelry shows, where she explores and highlights the finest jewels. Sam’s expertise extends to styling, making her a sought-after figure in the world of luxury jewels.

Instagram: @samkaurofficial

SHOHISTA TURDIYEVA - Retailer and marketing specialist, the founder of Jewellery Pursuer

From United Kingdom

The JEWELLERY PURSUER is an online magazine dedicated to fine, high and antique jewellery, established by Shohista Turdiyeva in 2017. With her in-depth knowledge, reinforced by retail experience and marketing degrees and over 18 years of experience in the jewellery industry Shohista Turdiyeva has established herself as a jewellery influencer famous for her show-stopping jewellery looks. She has completed her Diamond Grading Course with IIG India. She seeks a soul and connection between beautiful creative minds, fashion, beauty, gems and fine jewelleryblogs that document her experiences, beauty secrets and everything it surrounds. She seeks to create high-quality online content for jewellery brands, complemented by creative styling, and to share her authentic first-hand experiences with her followers.

Instagram: @jewellery_pursuer

At the panel to be held at the Art For Jewelery event area within 56. IJS Istanbul Jewelry Show, the leading international influencers of the jewelry world will explain the secrets of successful social media management and digitalization.

How Brands Can Benefit From Influencers At IJS Istanbul Jewelry Show

Jewelry brands exhibiting at IJS Istanbul Jewelry Show can gain immensely from the influencer presence:

1. Expanded Reach and Visibility: Jewelry influencers often have substantial and engaged follower bases on social media platforms. Partnering with these influencers can help brands and exhibitors instantly reach a broader and more targeted audience that is already interested in jewelry and fashion. This expanded reach can result in increased brand visibility and exposure, leading to more potential customers discovering and interacting with their products.

2. Authentic Endorsements: Influencers are known for their authenticity and trustworthiness. When they genuinely endorse a brand or product, it resonates with their followers as a genuine recommendation rather than a traditional advertisement. This authenticity can lead to higher levels of trust and credibility for brands and exhibitors, which are valuable assets in the competitive jewelry market.

3. Creative Content Creation: Influencers are skilled content creators. They can produce high-quality, visually appealing content showcasing the brand's jewelry in various contexts, such as styled photos, unboxing videos, and fashion lookbooks. This user-generated content can be repurposed by brands for their marketing efforts, enriching their content strategy and saving on production costs.

4. Trend Insights: Jewelry influencers are often trendsetters themselves, and they have a deep understanding of current and emerging jewelry trends. Brands and exhibitors can tap into this knowledge to make informed decisions about their product offerings, ensuring they align with the latest fashion and consumer preferences.

5. Engagement and Interaction: Influencers maintain active engagement with their followers through comments, likes, and direct messages. When they collaborate with brands, they can facilitate direct communication between the brand and potential customers. This interaction allows brands to gather valuable feedback, answer questions, and build stronger relationships with their audience.

6. Networking Opportunities: Influencers often have extensive networks within the fashion and jewelry industry. Collaborating with them can open doors to valuable connections with other industry professionals, including other brands, designers, and potential business partners.

7. Product Launch Support: For brands launching new collections or products at the show, influencers can provide valuable support by creating buzz and anticipation around these launches. They can attend product launches, create content around the new items, and share their first-hand experiences with their audience.