IJS BLOG

Cool tips and news for jewelry business

TRENDS
3 minutes reading

Jewelry Export Capacity of Turkey

Jewelry purchasing is significant for many reasons. Not only does it have a personal symbolism but it is also an expensive and valuable investment for most people. Customer expectations have changed, and more so during the pandemic. Customers are looking for sustainably produced jewelry items that are well designed.

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3 minute reading

Jewelry Design Trends of 2022 - 2023

Turkey is one of the famous destinations for jewelry collections. Turkish jewelry designs are unique and on par with the trends of the season. There is no doubt that fashion is constantly changing with new and distinguishing features and designs. This makes it exciting to find the latest styles that identify the decade or the season.

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2 minutes reading

Iconic Jewelry Pieces of the 1990s

The 1990s were a turning point in history, and these years were especially momentous because of the tremendous growth in technology and the Internet. The decade was significant with respect to pop culture and fashion too. The 90s introduced many famous TV shows like Friends. The 90s also featured grunge and minimal fashion statements like baggy jeans, cargo pants, sweatshirts, and graphic t-shirts. When it came to jewelry, the 1990s designs were an assortment of different styles.

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2 minute reading

Choosing the Right Jewellery-Making Tools

Having the right equipment is key to the success of every jewellery maker. Luckily, the industry offers jewellery producers an expansive array of tools for sizing rings, cutting diamonds and gemstones or stone setting, as well as high-technology gem-testing equipment to meet their manufacturing needs.

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3 minutes reading

Guide to Solitaire and Engagement Ring Style

Buying an engagement ring is an incredible milestone in one’s life. As it is a symbol of love and commitment, you should make sure that you find a ring that is the perfect match for your partner and your relationship. A solitaire ring is a timeless classic and is usually the ring of choice.

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1 minute reading

Innovative Jewelry Findings

Jewelry findings are getting a much-needed upgrade in terms of design and overall look. Today’s ever-discerning consumers can choose from a variety of diamond-studded clasps, geometric-shaped parts and accessories, and magnetic items, to name a few.

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3 minutes reading

Jewelry Colors of Year 2022

Even tough accessory trends, stone colors, jewelry designs and their effect reflected on combinations may vary from season to season, the sense of “eternity” is always at the forefront. Recent years’ trends are mostly dominated by earrings and necklaces. In current times we see individuals place more emphasis on their bust areas to reflect their delicate moods and elegance.

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3 minutes reading

A Guide to Getting in Touch with your New Customers After the Exhibition

Istanbul Jewelry Show is one of the international exhibitions that brings together the prominent brands and companies of the jewelry industry and buyers since 1986. Thanks to the exhibition, it is possible to see all products at a single location and order the trending products or services of the new season.

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3 minutes reading

Iconic Jewelry Pieces of 1980s

The 1980s stood out for several reasons. Some of the greatest, most iconic movies and music were produced during this decade. Fashion and jewelry were not too far behind, and 1980s fashion was best known to be big, bold and bright. 1980s jewelry designs matched this fashion trend and are known for some distinctive looks. Let us look at some iconic jewelry designs and see what still holds good today and what does not.

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3 minutes reading

How to Care for Your Jewelry

Jewelry has been an important accessory throughout history. As it is usually worn to enhance the wearer’s beauty, it is essential to care for jewelry properly. Through jewelry care can ensure that it lasts for a long time. It also helps in avoiding scratches or other unsuitable marks on your precious jewelry. This article features some valuable tips for gold jewelry care and silver jewelry care.

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8 minutes reading

Interview with Mr. Mustafa Kamar, Chairman of the Board of the Jewellery Exporters' Association (JTR) Regarding the Sector

For jewelry companies, customer relations starts with creation of brand awareness. Customer relations management which encompasses marketing, sales Mustafa Kamar, Chairman of the Board of the Jewellery Exporters' Association, which supports the Istanbul Jewellery Show, one of the five largest jewellery fairs in the world, to be organized at the Istanbul Expo Centre between 07-10 October 2021, as every year. We held an interview in which he talked about important issues.

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3 minutes reading

Customer Relations Management for B2B Jewelry Companies

In the jewelry industry where visuality and creativity is at the forefront, adopting the notion of strategic management helps companies grow in safely. B2B customer relations management is one of the main priorities of companies to ensure a greater share from the target market.

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TRENDS
3 minutes reading

Turkey is the Right Address for Jewelry Mounting

A solid foundation is absolutely essential for building anything that is worthwhile, and this definitely applies to jewelry. People love buying, gifting, and wearing jewelry. A necklace, bracelet, ring, a pair of earrings, or a beautifully designed piece of jewelry is a treasured item for all.

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TRENDS
3 minutes reading

Effective Social Media Usage Tips for B2B Jewelry Companies

Jewelry companies engaged in Business-to-Business (B2B) marketing and sales, there are some key points to consider for social media management. When you pay attention to these key points, you will be able to express your brand concept more effectively and establish permanent presence in social media.

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TRENDS
2 minutes reading

Layered Necklaces: Versatile Sophistication

From classic chains to statement pieces, necklaces inject character and refinement to any outfit. Buyers can choose from a variety of sizes, materials and designs that meet their aesthetic needs and personal style.

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TRENDS
3 minutes reading

The Most Preferred Jewelry by Men from Past to Present

Jewelry has a history as long as the history of humanity. Jewelry, which serves as a symbol of stylishness and elegance and complements clothes today, would have very different meanings in the past. However, from past to present, they have always continued to be a part of human life.

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2 minutes reading

How the Right Packaging Can Boost Sales

Buyers take into consideration the design, price and quality of raw materials when purchasing jewellery. And while the beauty of a jewellery piece is a selling point itself, the right display and packaging could further bolster the product’s overall appeal – making it even more attractive to the prospective client.

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3 minutes reading

High and Refined: Luxury Jewellery Masterpieces Unveiled

The world’s most influential luxury houses are shining the light on their latest high jewellery collections inspired by life, nature and beauty. At the centre of each jewellery piece are the most scintillating white and fancy colour diamonds, and coloured gemstones that further highlight the collections’ design-centric motifs.

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2 minutes reading

Must-have Jewelry for Timeless Chicness in Women’s Jewelry

For women, precious jewelry is special. For years, such jewelry accompanied them in their most special days. Some jewelry are timeless both with their designs and the materials used. Well, then do you know which jewelry every woman needs to achieve timeless chicness?

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4 minutes reading

Shining Prospects for Silver Jewellery

Current consumer and market trends bode well for silver jewellery. Industry players are banking on the white metal’s versatility, value for money, stylish allure and suitability for online channels to sustain business momentum amid the pandemic.

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TRENDS
3 minutes reading

Jewelry Purchasing Behavior / Habits of Generation X

The trends being formed in the apparel sector over the past thirty years or so are more apparent in the jewelry sector, and are moving at a much faster pace. It is a fact that the jewelry industry is truly looking at a glittering future.

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TRENDS
2 minutes reading

Precious Stone Trends for 2022

Until recently years, emerald, ruby and sapphire products were the favorite of the jewelry lovers. With changing trends, demand for precious minerals have increased while diamond and its derivatives started to be preferred only for special occasions.

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TRENDS
3 minutes reading

Details of Online Advertising Reports

Consumers spend quite some time online, carefully researching what they need to buy. This is definitely true when they make an expensive and rare purchase, like jewelry. As a jewelry business, it is not enough to only have a website or social media. You must make use of data to leverage your digital marketing campaigns fully.

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2 minutes reading

Iconic Jewelry Pieces of 1970s

Most of the trends in jewelry during this decade were influenced by prevailing counterculture attitudes, rock music, and disco. Even today, the admiration of 1970s jewelry designs exist. The fact that we are witnessing the second coming of the counterculture movement with the people is a sign that the seventies jewelry trends are a meaningful fit today.

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2 minutes reading

Exotic Perfection

Terzihan infuses old-world charm and a sartorial touch in its stylishly modern creations. Terzihan draws on its rich heritage of design to create alluring jewellery with an exotic yet international flair.

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5 minutes reading

Jewellery Retail in the Time of Covid-19: Gen Z and the Future of Jewellery Marketing

Socially responsible, technologically savvy and well informed, Gen Z consumers are increasingly making their presence felt in the global market.

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3 minutes reading

Watch Design Trends of All Time and 2022

Wristwatches are a significant section of appeal for many men and women around the world. Numerous people even have an addiction to getting the most iconic watch designs from different places. It is possible to see various watches just in one place.

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TRENDS
3 minutes reading

30-minute checklist to avoid problems with your website!

Having a website without any problem is the wish of every business and company in the digitalized era. Avoiding technical problems makes your brand shine, you can get more traffic to your website, even ensure a good user experience and have loyal customers within time.

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TRENDS
3 minutes reading

Iconic Jewelry Pieces of 1960s

Bright, impressive, bold, beautiful, and various other attributes portray the significance of the most-loved jewelry in your everyday life. Your favourite jewelry will make you feel special and be close to your heart forever. Jewelry has been all about experimentation and exploration since ancient times. The vibrant enamelling, sparkling variations, and dramatic accessories contributed a big part to the 1960’s jewelry fashion scene.

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3 minutes reading

4 Environment Friendly and Economic Decoration Tips for your Jewelry Store

Jewelry stores stand out as being more lavish and vibrant spots compared to other stores. However, today concepts like environmentally friendly and cost-effective production have become quite popular and important in creating public awareness. And in our country as well emphasis has shifted towards environmentally friendly production practices in almost every sector to ensure sustainability of life.

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2 minutes reading

Argyle Pink Diamonds Offered at Public Tender

More than 30 Argyle pink diamonds ranging from 0.13 carat to 2 carats are on offer at a global public tender by Australian diamond technology start-up, yourdiamonds.com. The first-ever global public sealed bid tender opened on June 21 and will run until July 13, according to the yourdiamonds.com website.

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4 minutes reading

Make Your Website Visible with Online Ads

With advancements in technology and increased internet usage, a brand-new world order is coming to life. And consumer behavior and marketing strategies as well continue to get their shares from this new order which changes daily habits profoundly. Now, just as it is the case for other sectors, digital world is one of the biggest markets for the jewelry sector as well.

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3 minutes reading

Web Sites Where Jewelry Brands Can Create Easy Branding Materials for Their Company

Most jewelry stores still do not use digital platforms which help to create their brand. Some have yet to own an official corporate logo. Creating a brand requires a proper marketing strategy, which also includes using digital marketing tools. With the right tools in your hand, you can surpass the competition with recognized jewelry branding.

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4 minutes reading

Classification and Certification of Precious Stones and Certification Requirements

Precious stone certification refers to the process developed by the jewelry industry to determine the quality and various properties of different precious stones based on specific quality parameters. A precious stone expert would analyze all details of a stone and prepares a report base on this analysis.

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3 minutes reading

Which Channels Does Generation Y Buy Jewelry?

It is known that marketing to Generation Y is a tougher nut to crack than marketing to Generation Z. In recent studies, Generation Y only responds to marketing strategies that touch around the needs and wants of the customers.

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2 minutes reading

Modern Jewellery for Modern Men

Major jewellery houses recently unveiled a curated selection of men’s jewellery pieces that meld masculine sophistication with a sporty and contemporary appeal in homage to fathers all over the world.

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3 minutes reading

Must-have Machinery and Equipment for newbie Jewelers

Every newbie jeweler receiving jewelry training will learn about numerous topics such as different levels of heat for processing different metals as well as certain chemical compounds that protect colored stones and diamond subjected to heat. Also, metal processing techniques such as cutting, forging and welding are among the major skillsets of a jeweler.

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2 minutes reading

Gem options in Pantone Colours

An eclectic selection of diamonds, pearls and coloured gemstones that fall under Pantone Color Institute’s colours for 2021 – Ultimate Gray and Illuminating – is set to dazzle the jewellery world over the coming months. According to Pantone, the two colours create an aspirational pairing, combining deeper feelings of contemplation with a brighter perspective. It described Illuminating as a cheerful yellow, sparkling with vivacity while Ultimate Gray epitomises solid and dependable elements, which provide a firm foundation.

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4 minutes reading

The Influence of Influencers

The influencer culture, which has become a formidable marketing tool in the fashion and beauty industries, is steadily making waves in the jewellery sector.In popular media parlance, influencers are defined as a group of Internet-savvy individuals who have amassed millions of social media followers through digital platforms where they post content and plug various brands.

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TRENDS
3 minutes reading

Famous Jewelries of TV Series /Movies

The small details such as jewelry can complete the whole look, making most shows and movies more memorable. You would probably recall some of the famous jewelry you noticed while watching the actors and the story taking place. Some pieces of jewelry that are still popular years after the end of the shows and movies are the One Ring from The Lord of the Rings, Hurrem Sultan’s ring, and many more.

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2 minutes reading

Gemstone Royalties

Coveted for its perpetual elegance and rising investment value, the coloured gemstone triumvirate of rubies, sapphires and emeralds has retained its formidable status in the international jewellery and gemstone industry. These gems’ enduring appeal continues to fascinate the trade, with buyers opting for pieces with engaging narratives and those that resonate with their personality.

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TRENDS
3 minutes reading

3 Important Points for Jewelers to Sell Online

Recent years have seen a jump in technology and Internet usage. The population has now moved to online purchasing and selling. To increase online purchasing and sales, jewelry businesses must first understand digital marketing techniques and how to apply them for long-term selling.

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TRENDS
5 minutes reading

5 Useful Solutions Offered by Latest Technologies to Replace Your Old Machinery

Are the machinery that you use for jewelry production sufficient to ensure a good position in the market for your company? In the jewelry oriented which is highly style-focused, it is crucial to be able to keep up with latest trends. You can follow latest trends closely and streamline most processes using the latest jewelry machinery in order to bring your company to the forefront.

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6 minutes reading

Golden colours in jewellery

Gold has fascinated the jewellery world for thousands of years. Its glorious reputation is unparalleled, but with mounting demand for diversity and individuality, more colourful variations of gold, combined with innovative designs, are breaking ground in the trade. Highly sought after for its durability and sentimental allure, gold is an integral part of the jewellery industry. The precious metal comes in three major colours used largely in jewellery manufacturing – yellow, white and rose gold.

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TRENDS
4 minutes reading

Women Achievers in the Pearl Sector

The pearl sector is getting a much-needed upgrade in all aspects of the business, from technological advancements in pearl farming and manufacturing to more progressive jewellery designs. In the major gemstone and jewellery markets of Australia and Germany, two women are injecting new growth momentum – backed by modern business insights and design philosophies – into their respective pearl jewellery enterprises.

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3 minutes reading

3 Competition Ways for Jewelers

Istanbul Jewelry Show, one of the world’s top international fairs, offers a platform for jewelry sector professionals to share business information and attract opportunities. Several companies, jewelry brands, and exporters trade introduce and share their jewelry with professionals. The Istanbul Jewelry Show is a comprehensive marketplace of an increasing number of professionals and jewelry competitions along with trade show services.

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3 minutes reading

9 Turkish Jewelry Designers who Left a Mark on the World Jewelry Industry

Turkey is considered as the most prominent country around the world when it comes to jewelry design. The country is home to lots of famous jewelry designers with famous designs. Each designer working in different parts of Turkey reflects the quality and the value of the precious materials and their craftsmanship to their work.

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3 minutes reading

Top 10 Reason to Visit the Show and Make an Holiday in Istanbul

Established in 1986, Istanbul Jewelry Show is the leading trade fair in the region, providing jewelry professionals interactive business opportunities. Istanbul Jewelry Show helps in the jewelry industry's growth and development by providing a platform for various companies and brands to interact. They also host multiple manufacturers and exporters of jewelry, offering an enormous capacity of eye-catching jewelry under one roof.

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3 minutes reading

Istanbul's Jewelry History

Turkey can be one of the most outstanding countries in term of jewelry. The country has the signs of Anatolian jewelry all across the land. However, one of the cities in Turkey is know for its history of jewelry. This city is Istanbul.

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6 minutes reading

Mint tourmalines gain traction in gemstone trade

With their refreshing pastel greens and effervescent tones, mint tourmalines embody optimism and a youthful vibe that are commanding attention in the global gemstone sector.

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2 minutes reading

Packaging as a Powerful Marketing Tool

More than just a luxurious item, jewellery is a gift – to oneself or to others – that is rife with meaning and emotion. What better way to boost its value and desirability than a packaging design that is fitting, attractive and functional? The importance of packaging cannot be discounted, with potential customers placing a premium on the overall appeal of a product that they are eyeing to buy.

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TRENDS
2 minutes reading

Silver Jewellery Rising in Prominence

Silver is a store of value and a popular choice of material after gold. At the height of the lockdown in India from April to June 2020, the country’s silver jewellery exports shot up 93 per cent to US$324.59 million. It was the only exports category that stayed in positive territory amid the coronavirus crisis.

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TRENDS
3 minutes reading

Jewelry Purchasing Behavior/Habits of Generation Z

Changes and novelties emerging in the world direct customers into different channels. Especially the expectations of the new generation have resulted in the birth of diverse communication channels. Communication experts and scientists have made numerous analysis revealing that generation Z is the top determining factor in our times when inter-generation interaction is at its peak.

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6 minutes reading

Important Communication Recommendations For Exhibitors

The companies participating in the Istanbul Jewelry Show, which is closely followed by international visitors, should determine the most effective communication methods as well as design their marketing activities. With these important recommendations regarding communication strategies to be used before, during and after the exhibition, that need attention, you can maximize the benefit you get from the exhibition.

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7 minutes reading

7 Easy Ways to Boost Social Media Presence for Jewelers

Technological advancements and increased variety of communication channels, have an impact on consumer behavior as much as on daily habits. Today, consumers prefer shopping only over traditional shopping and choose to gather enough information prior to purchasing a product or service and benefit from other users’ experiences. And right at this point, social media emerges as a unique and indispensable tool for consumers and brands alike.

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3 minutes reading

Jewelry Trends in Different Cultures

People around the world tend to choose different jewelry products in their everyday life as well as special days. This is why jewelry trends are different among different cultures. Understanding these trends can help jewelry manufacturers to produce the products to meet customer needs. Also, they can exhibit their products in a jewelry show to attract new professional exports.

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TRENDS
4 minutes reading

Jewelry Trends of 2021

Jewelry trends of 2021 are already determined by the jewelry sector professional, trendsetters and celebrities. This year will be all about gold, silver, large chains and precious stones. Also, the all-time-favourite diamond will claim its throne in the jewelry world as well. The jewelry trends will bring a fresh start to all jewelry lovers and jewelry exporters.

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TRENDS
3 minutes reading

Jewelry Production Centers in Turkey

Turkey is one of the leading jewelry manufacturing centres around the world. Turkish jewelry quality goes beyond expectations. The jewelry production centres in Turkey are scattered all across the country. These cities host hundreds of different manufacturers, mounters and exporters to introduce the beautiful Turkish style jewelry.

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