IJS BLOG

Cool tips and news for jewelry business

TRENDS
3 minutes reading

Web Sites Where Jewelry Brands Can Create Easy Branding Materials for Their Company

Most jewelry stores still do not use digital platforms which help to create their brand. Some have yet to own an official corporate logo. Creating a brand requires a proper marketing strategy, which also includes using digital marketing tools. With the right tools in your hand, you can surpass the competition with recognized jewelry branding.

Read More
TRENDS
3 minutes reading

Which Channels Does Generation Y Buy Jewelry?

It is known that marketing to Generation Y is a tougher nut to crack than marketing to Generation Z. In recent studies, Generation Y only responds to marketing strategies that touch around the needs and wants of the customers.

Read More
TRENDS
2 minutes reading

Modern Jewellery for Modern Men

Major jewellery houses recently unveiled a curated selection of men’s jewellery pieces that meld masculine sophistication with a sporty and contemporary appeal in homage to fathers all over the world.

Read More
TRENDS
3 minutes reading

Must-have Machinery and Equipment for newbie Jewelers

Every newbie jeweler receiving jewelry training will learn about numerous topics such as different levels of heat for processing different metals as well as certain chemical compounds that protect colored stones and diamond subjected to heat. Also, metal processing techniques such as cutting, forging and welding are among the major skillsets of a jeweler.

Read More
TRENDS
2 minutes reading

Gem options in Pantone Colours

An eclectic selection of diamonds, pearls and coloured gemstones that fall under Pantone Color Institute’s colours for 2021 – Ultimate Gray and Illuminating – is set to dazzle the jewellery world over the coming months. According to Pantone, the two colours create an aspirational pairing, combining deeper feelings of contemplation with a brighter perspective. It described Illuminating as a cheerful yellow, sparkling with vivacity while Ultimate Gray epitomises solid and dependable elements, which provide a firm foundation.

Read More
TRENDS
4 minutes reading

The Influence of Influencers

The influencer culture, which has become a formidable marketing tool in the fashion and beauty industries, is steadily making waves in the jewellery sector.In popular media parlance, influencers are defined as a group of Internet-savvy individuals who have amassed millions of social media followers through digital platforms where they post content and plug various brands.

Read More
TRENDS
3 minutes reading

Famous Jewelries of TV Series /Movies

The small details such as jewelry can complete the whole look, making most shows and movies more memorable. You would probably recall some of the famous jewelry you noticed while watching the actors and the story taking place. Some pieces of jewelry that are still popular years after the end of the shows and movies are the One Ring from The Lord of the Rings, Hurrem Sultan’s ring, and many more.

Read More
TRENDS
2 minutes reading

Gemstone Royalties

Coveted for its perpetual elegance and rising investment value, the coloured gemstone triumvirate of rubies, sapphires and emeralds has retained its formidable status in the international jewellery and gemstone industry. These gems’ enduring appeal continues to fascinate the trade, with buyers opting for pieces with engaging narratives and those that resonate with their personality.

Read More
TRENDS
3 minutes reading

3 Important Points for Jewelers to Sell Online

Recent years have seen a jump in technology and Internet usage. The population has now moved to online purchasing and selling. To increase online purchasing and sales, jewelry businesses must first understand digital marketing techniques and how to apply them for long-term selling.

Read More
TRENDS
5 minutes reading

5 Useful Solutions Offered by Latest Technologies to Replace Your Old Machinery

Are the machinery that you use for jewelry production sufficient to ensure a good position in the market for your company? In the jewelry oriented which is highly style-focused, it is crucial to be able to keep up with latest trends. You can follow latest trends closely and streamline most processes using the latest jewelry machinery in order to bring your company to the forefront.

Read More
TRENDS
6 minutes reading

Golden colours in jewellery

Gold has fascinated the jewellery world for thousands of years. Its glorious reputation is unparalleled, but with mounting demand for diversity and individuality, more colourful variations of gold, combined with innovative designs, are breaking ground in the trade. Highly sought after for its durability and sentimental allure, gold is an integral part of the jewellery industry. The precious metal comes in three major colours used largely in jewellery manufacturing – yellow, white and rose gold.

Read More
TRENDS
4 minutes reading

Women Achievers in the Pearl Sector

The pearl sector is getting a much-needed upgrade in all aspects of the business, from technological advancements in pearl farming and manufacturing to more progressive jewellery designs. In the major gemstone and jewellery markets of Australia and Germany, two women are injecting new growth momentum – backed by modern business insights and design philosophies – into their respective pearl jewellery enterprises.

Read More
TRENDS
3 minutes reading

3 Competition Ways for Jewelers

Istanbul Jewelry Show, one of the world’s top international fairs, offers a platform for jewelry sector professionals to share business information and attract opportunities. Several companies, jewelry brands, and exporters trade introduce and share their jewelry with professionals. The Istanbul Jewelry Show is a comprehensive marketplace of an increasing number of professionals and jewelry competitions along with trade show services.

Read More
TRENDS
3 minutes reading

9 Turkish Jewelry Designers who Left a Mark on the World Jewelry Industry

Turkey is considered as the most prominent country around the world when it comes to jewelry design. The country is home to lots of famous jewelry designers with famous designs. Each designer working in different parts of Turkey reflects the quality and the value of the precious materials and their craftsmanship to their work.

Read More
TRENDS
3 minutes reading

Top 10 Reason to Visit the Show and Make an Holiday in Istanbul

Established in 1986, Istanbul Jewelry Show is the leading trade fair in the region, providing jewelry professionals interactive business opportunities. Istanbul Jewelry Show helps in the jewelry industry's growth and development by providing a platform for various companies and brands to interact. They also host multiple manufacturers and exporters of jewelry, offering an enormous capacity of eye-catching jewelry under one roof.

Read More
TRENDS
3 minutes reading

Istanbul's Jewelry History

Turkey can be one of the most outstanding countries in term of jewelry. The country has the signs of Anatolian jewelry all across the land. However, one of the cities in Turkey is know for its history of jewelry. This city is Istanbul.

Read More
TRENDS
6 minutes reading

Mint tourmalines gain traction in gemstone trade

With their refreshing pastel greens and effervescent tones, mint tourmalines embody optimism and a youthful vibe that are commanding attention in the global gemstone sector.

Read More
TRENDS
2 minutes reading

Packaging as a Powerful Marketing Tool

More than just a luxurious item, jewellery is a gift – to oneself or to others – that is rife with meaning and emotion. What better way to boost its value and desirability than a packaging design that is fitting, attractive and functional? The importance of packaging cannot be discounted, with potential customers placing a premium on the overall appeal of a product that they are eyeing to buy.

Read More
TRENDS
2 minutes reading

Silver Jewellery Rising in Prominence

Silver is a store of value and a popular choice of material after gold. At the height of the lockdown in India from April to June 2020, the country’s silver jewellery exports shot up 93 per cent to US$324.59 million. It was the only exports category that stayed in positive territory amid the coronavirus crisis.

Read More
TRENDS
3 minutes reading

Jewelry Purchasing Behavior/Habits of Generation Z

Changes and novelties emerging in the world direct customers into different channels. Especially the expectations of the new generation have resulted in the birth of diverse communication channels. Communication experts and scientists have made numerous analysis revealing that generation Z is the top determining factor in our times when inter-generation interaction is at its peak.

Read More
TRENDS
6 minutes reading

Important Communication Recommendations For Exhibitors

The companies participating in the Istanbul Jewelry Show, which is closely followed by international visitors, should determine the most effective communication methods as well as design their marketing activities. With these important recommendations regarding communication strategies to be used before, during and after the exhibition, that need attention, you can maximize the benefit you get from the exhibition.

Read More
TRENDS
7 minutes reading

7 Easy Ways to Boost Social Media Presence for Jewelers

Technological advancements and increased variety of communication channels, have an impact on consumer behavior as much as on daily habits. Today, consumers prefer shopping only over traditional shopping and choose to gather enough information prior to purchasing a product or service and benefit from other users’ experiences. And right at this point, social media emerges as a unique and indispensable tool for consumers and brands alike.

Read More
TRENDS
3 minutes reading

Jewelry Trends in Different Cultures

People around the world tend to choose different jewelry products in their everyday life as well as special days. This is why jewelry trends are different among different cultures. Understanding these trends can help jewelry manufacturers to produce the products to meet customer needs. Also, they can exhibit their products in a jewelry show to attract new professional exports.

Read More
TRENDS
4 minutes reading

Jewelry Trends of 2021

Jewelry trends of 2021 are already determined by the jewelry sector professional, trendsetters and celebrities. This year will be all about gold, silver, large chains and precious stones. Also, the all-time-favourite diamond will claim its throne in the jewelry world as well. The jewelry trends will bring a fresh start to all jewelry lovers and jewelry exporters.

Read More
TRENDS
3 minutes reading

Jewelry Production Centers in Turkey

Turkey is one of the leading jewelry manufacturing centres around the world. Turkish jewelry quality goes beyond expectations. The jewelry production centres in Turkey are scattered all across the country. These cities host hundreds of different manufacturers, mounters and exporters to introduce the beautiful Turkish style jewelry.

Read More