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54. Istanbul Jewelry Show | 05 - 08 October 2023
55. Istanbul Jewelry Show | 17 - 20 April 2024
Venue | Istanbul Expo Center
Estimate Reading Time: 5 min
Social media continues to evolve every day. For jewelry producers this means that they shouldn’t ignore this transformation and should develop a long-term relationship with your customers. The number and quality of customers you can reach via social media is increasing and improving as well. Used by customers from all levels of society, social media channels mean big opportunities for jewelry producers as well. Below are some statistics related to social media and customers you can reach using it;
The rapid increase in the number of social media users requires that you develop and implement a well-planned and effective social media strategy. For B2C jewelry sector producers that get together via jewelry exhibitions, social media strategies that help them reach their customers more easily, faster and more effectively would also give them a more efficient business model.
You need to appeal to your customer base in order to create content that resonates with your target audience. And that is possible thought creating entertaining content. In particular, you can use blogs to have your customers share your content which in turn would help increase your brand awareness.
In addition to entertaining content, you can also use informative content about your products. You can talk about how and where they can use your products and create demand for your products from your target audience. Also creating a content calendar for your posts would be beneficial in ensuring continuity of your relationship with your customers. As a result, increased web traffic would translate into more sales.
You should focus on social media channels where your customers are most active. You can share your content and advertising and marketing campaigns with customers via these channels. Facebook is one of the top social media channels where you can implement your social media strategy most effectively as it offers highly developed online advertising options and offers a quite big target audience compared to physical events like jewelry exhibitions. Just like Facebook, Twitter and Instagram as well are highly used by people aged 18-40. Your content on these platforms should avoid a serious and official language and rather have a more sincere attitude. It would be a good idea also to reflect that sincere language to your designs as well.
Video content are the most appealing for social media audiences. With fun and engaging videos, you can promote your brand and your products via your official YouTube or Instagram IG TV channels using live videos or video posts easily.
Just communicating with and appealing to your customer base via social media channels may not suffice for an effective social media strategy. You shouldn’t see your target audience only as a customer base but you should rather include them in your brand management process. And the best way to do that is to create engagement.
You can create engagement by asking questions to your target audience or by organizing contests or doing surveys and by sharing their feedback again on your social media channels. Including your customers in the game would strengthen the bond between your company and your customer while at the same time increasing your sales.
In addition to organic content, you can communicate with your target audience via other ways as well. Collaborating with influencers that resonate with your brand would be highly beneficial in driving traffic to your website.
Today, it is almost impossible to ignore social media which has become a major part of new world order. social media which results in diversification of customer base by revealing unique buying pattern, also pushes the producers to diversify their products and activities in order to adapt to this transformation.
Istanbul Jewelry Show is Turkey’s largest and world’s fifth biggest jewelry exhibition and by utilizing these tips for effective use of social media compiled for you by Istanbul Jewelry Show, to enlighten you, the jewelry producers, and to help you establish long-lasting and more sincere relations with your customers by using these tips, you can expand your sales channels, better understand your customers and create new opportunities by developing solutions to meet their needs and demands. To learn about new ideas, don’t forget to join Istanbul Jewelry Show which will be organized for the 51th time at Istanbul Expo Center between 24-27 March.
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