55. Istanbul Jewelry Show | 17 - 20 April 2024

56. Istanbul Jewelry Show | 02 - 05 October 2024

Venue | Istanbul Expo Center

How the Right Packaging Can Boost Sales

Estimate Reading Time: 2 min

Buyers take into consideration the design, price and quality of raw materials when purchasing jewellery. And while the beauty of a jewellery piece is a selling point itself, the right display and packaging could further bolster the product’s overall appeal – making it even more attractive to the prospective client. 

Packaging and display materials come in a variety of forms that fit specific needs. For an opulent look, opt for a classic velvet jewellery box or counter display in vivid colours to present the goods. Diamonds tend to glitter more against a backdrop with richer tones such as black, navy blue, dark green or maroon, to name a few. 

Suede meanwhile offers versatile luxury, allowing more room for creativity and playfulness when exhibiting the jewellery. Other options include laminated or lacquered wood display in intricate designs as well as metal stands that inject additional elegance to the jewellery piece. 

Paper boxes with ribbons in whimsical shapes and colours or jewellery boxes equipped with magnetic locks or LED to illuminate jewellery pieces are also widely available in the market. Manufacturers are becoming increasingly more innovative in their packaging and display offerings, providing jewellers with an expansive range of choices to best showcase their jewellery pieces.

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Source: JNA. This story originally appeared on JewelleryNet. Click here for more industry updates.

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