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54. Istanbul Jewelry Show | 05 - 08 October 2023
55. Istanbul Jewelry Show | 17 - 20 April 2024
Venue | Istanbul Expo Center
Estimate Reading Time: 4 min
Now, just as it is the case for other sectors, digital world is one of the biggest markets for the jewelry sector as well. Jewelry businesses have started to move their physical stores to online ones and maintain their presence via online sales channels. Just like any other business wishing to open up space for its brand and not to get lost among competition in this huge and crowded market, jewelry businesses as well feel the need for digital advertising.
Right at this point, the notion of digital advertising comes more and more to the forefront. Now, consumers search for products they need online, contact stores online and make their shopping decisions online. Just like any other business willing to promote their latest products and services to their customers and convert them into buyers, jewelry businesses as well have started to turn their heads to online ads.
During this phase of transition from the old-world order dominated by traditional advertising, to this new digital era ruled by online advertising, some companies may end up having some question marks in their heads. But the realm of online advertising is a quite effective platform with many advantages that opens its doors fully to all sectors to bring them new opportunities. And you as well can benefit from the below mentioned advantages of digital ads in order to bring your online store to the forefront and make it stand out among competition.
One of the biggest advantages of online advertising is that it allows you to create content that appeals directly to your target audience. Ads shared via traditional media, due to its nature, reach a very large and general audience, failing to reach the target audience effectively. But with online advertising you can target your audience based on specific targeting criteria such as demographics, interests, or personal habits, thus share the right message with the right people.
The biggest difference between traditional advertising and online advertising is that online ads have much lower costs compared to radio ads, tv ads, newspaper ads or billboard ads. With digital ads you can bring your brand in front of a larger audience with much smaller budgets. Thanks to digital ads that allow you to directly reach your target audience and potential customers, budget planning becomes much easier as well. Unlike in traditional advertising, digital ads allow you to control your budget and offer cost-effective options for businesses of all sizes.
Digital ads are at the forefront for being an option that is result and performance oriented. Because it allows real-time analysis, digital ads help you report performance of ads based on parameters such as number of people reached, demographics of audience reached, level of interest in your ads, number of website visits brought by the ads and number of conversions. And based on these reports you have the chance to make necessary adjustments to your campaigns to increase your ads’ effectiveness.
Compared to traditional ads, online ads are much easier to create. While long preparation times, video or photo shooting by professionals and an agency team are required for TV, radio, newspaper or billboard ads, digital ads can be designed easily based on templates using simple interfaces. This eliminates the need to hire a dedicated advertising team for your company and allows you to create any ad you like and go live in minutes.
Just like in any other sector, in jewelry sector as well, the main goal is to increase sales. Effective online ads have the potential to convert into sales quickly. Customers persuaded with your ad message are directed to your website to finish the purchasing process quickly and easily. This makes it much easier for your business to reach its main goal, which is increasing sales.
In addition to boosting your sales, online ads are also an effective tool for increasing you brand awareness. While the digital world bring you brand awareness at the international level, it also offers up-to-date information about your sector. On internet, which is also the biggest marketplace in the world, you can find and follow websites related to jewelry, learn about sector specific events like jewelry exhibitions and get in touch with them to represent your brand at these exhibitions.
Recognized as one of the top five jewelry exhibitions in the world, Istanbul Jewelry Show brings together under the same roof, all professionals of the sector. If you’d like to follow the latest developments in the jewelry industry and get more information about Istanbul Jewelry Show which is organized without any break since 1986, and brings the leading brands of the sector to potential buyers, please sign up for our e-newsletter.
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