The Business of Jewellery Packaging

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Packaging and display are crucial components of every jeweller’s marketing strategy since these can make the products more attractive and potentially increase sales. 

Choosing the right goods that resonate with a company’s values, branding and product positioning is therefore an important business decision. Packaging, for instance, helps establish the tone for a gifting occasion, be it a wedding anniversary, birthday, graduation or marriage proposal. 

Velvet or leather jewellery boxes in elegant colours give receivers a glimpse into the sparkling treasure inside – making the experience even more special. Jewellery displays meanwhile speak to customers and heighten their perception of the product and the brand. The more creative the display, the better the chances of drawing customers in.

Jewellers have at their disposal a myriad of choices when it comes to packaging and display products. Apart from colours and type of materials, companies can now opt for items with built-in LED lights or magnetic locks. 
 
Some modern jewellery boxes are equipped with automated one-touch opening systems as well as high-tech fingerprint technology. Other options include compact and lightweight display boxes that are reusable and recyclable.

Source: JNA. This story originally appeared on JewelleryNet. Click here for more industry updates.

Meet the World at the Jewelry Exhibition

The Istanbul Jewelry Show is one of the biggest jewelry trade fairs. You can find the best international and Turkish jewelry here. Some of the major Turkish jewelry exports negotiations are conducted at this jewelry show. The 51th edition of the Istanbul Jewelry Show will take place between 24-27 March 2022 at the Istanbul Expo Center. Subscribe to our e-newsletter by clicking here to learn when online registration is live. 

 

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