IJS BLOG
Cool tips and news for jewelry business!
3 minutes reading
Pearl Jewellers Unveil Lustrous Collections
Pearls in contemporary, updated designs are taking centre stage in major pearl jewellery manufacturers’ latest collections in 2022 – further elevating the beloved gem’s sophistication and universal appeal.
2 minutes reading
Holiday Online Shopping Gaining Steam
Consumers prefer purchasing holiday gifts online as well as presents that support a good cause, according to results of the latest Mastercard holiday shopping survey.
4 minute reading
Effective Use of Social Media for B2C Jewelry Companies
Turkish jewelry industry which is among the few sectors that managed to make it through the global pandemic with least damage, continued to compete with global giants of the sector in 2021 as well thanks to its experience, high production capacity and its ability to follow novelties closely, while at the same time maintaining its existing export markets.
Bölgenin En Çok Tercih Edilen Uluslararası Mücevher Fuarı
1986'dan beri düzenlenen Istanbul Jewelry Show, bölgenin en büyük fuarı olarak, Doğu Avrupa'dan Yakın Doğu'ya, Rusya'dan Kuzey Afrika'ya, BDT ülkelerinden Orta Doğu'ya tüm mücevher sektörü profesyonellerine benzersiz bir bilgi paylaşımı ve iş olanakları sunuyor.
The Region's Leading International Jewelry Trade Fair
As the biggest exhibition in the region, established in 1986, Istanbul Jewelry Show provides unique business opportunities and knowledge sharing for industry professionals from across Europe to the Near East, from Russia to North Africa, from CIS Countries to the Middle East.
1) MarkitMakr Nedir?
MarkitMakr, Istanbul Jewelry Show’u organize eden Informa Markets tarafından oluşturulmuş dijital bir platformdur. MarkitMakr’da görünürlüğünüzü arttırmak için tanıtım fırsatlarını incelemeyi ve MarkitMakr’ı nasıl kullanabileceğinize dair diğer eğitim videolarımızı izlemeyi unutmayın.
Jewelry Trends of 2021
Jewelry trends of 2021 are already determined by the jewelry sector professional, trendsetters and celebrities. This year will be all about gold, silver, large chains and precious stones.
Also, the all-time-favourite diamond will claim its throne in the jewelry world as well. The jewelry trends will bring a fresh start to all jewelry lovers and jewelry exporters. Different collections exhibit the detailed craftsmanship of the jewelers.
Jewelry Production Centers in Turkey
Turkey is one of the leading jewelry manufacturing centres around the world. Turkish jewelry quality goes beyond expectations. The jewelry production centres in Turkey are scattered all across the country. Istanbul and Kahramanmaraş are the two prominent cities in terms of jewelry production. These cities host hundreds of different manufacturers, mounters and exporters to introduce the beautiful Turkish style jewelry.
Turkish jewelry manufacturing sector has a large scope and potential. According to the Ministry of Trade, the entire jewelry sector employs more than 250.000 individuals. These numbers include jewelry exporters, jewelry manufacturers and jewelry sales firms.
Jewelry Trends in Different Cultures
People around the world tend to choose different jewelry products in their everyday life as well as special days. This is why jewelry trends are different among different cultures.
Understanding these trends can help jewelry manufacturers to produce the products to meet customer needs. Also, they can exhibit their products in a jewelry show to attract new professional exports.
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Ortalama Okuma Süresi: 3 dakika
Yeni Kuyumcular İçin Kesinlikle Elinizde Olması Gereken Makine ve Ekipmanlar
Kuyumculuk eğitimi alan her insan, her metalin işlenebilir hale gelmesini sağlayan farklı sıcaklık seviyelerinin yanı sıra, ısıya maruz kalan renkli taş ve elmaslar gibi bileşenleri koruyan belirli kimyasal bileşikleri de öğrenir. Aynı zamanda, kesme, dövme ve lehimleme gibi temel metal işleme teknikleri de her kuyumcunun beceri setini oluşturan önemli unsurlardandır.
3 minutes reading
Must-have Machinery and Equipment for newbie Jewelers
Every newbie jeweler receiving jewelry training will learn about numerous topics such as different levels of heat for processing different metals as well as certain chemical compounds that protect colored stones and diamond subjected to heat. Also, metal processing techniques such as cutting, forging and welding are among the major skillsets of a jeweler.
3 minutes reading
Jewelry Trends in Different Cultures
People around the world tend to choose different jewelry products in their everyday life as well as special days. This is why jewelry trends are different among different cultures. Understanding these trends can help jewelry manufacturers to produce the products to meet customer needs. Also, they can exhibit their products in a jewelry show to attract new professional exports.
7 minutes reading
7 Easy Ways to Boost Social Media Presence for Jewelers
Technological advancements and increased variety of communication channels, have an impact on consumer behavior as much as on daily habits. Today, consumers prefer shopping only over traditional shopping and choose to gather enough information prior to purchasing a product or service and benefit from other users’ experiences. And right at this point, social media emerges as a unique and indispensable tool for consumers and brands alike.
Ortalama Okuma Süresi: 3 dakika
Farklı Kültürlerde Mücevher Trendleri
Dünyanın farklı yerlerinde insanlar ister günlük hayatta isterse de özel günlerde olsun farklı mücevher ürünleri kullanmayı tercih ederler. Takı trendlerinin farklı kültürlerde çeşitlilik göstermesinin sebebi de budur. Bu trendlerin anlaşılabilmesi takı ve mücevher üreticilerinin müşteri beklentilerini karşılayabilecek ürünler üretebilmelerini sağlayabilmektedir.
Ortalama Okuma Süresi: 6 dakika
Kuyumcular İçin Sosyal Medyada Görünür Olmanın 7 Kolay Yolu
Gelişen teknoloji ve artan iletişim kanalları, gündelik alışkanlıklar kadar tüketici davranışlarını da etkiler. Artık tüketiciler, geleneksel alışveriş yerine e-ticaret sitelerini kullanmayı; bir ürün ya da hizmeti almadan önce çeşitli kaynaklardan bilgi toplayıp diğer kullanıcıların deneyimlerinden de yararlanmayı tercih etmektedir.
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