Technological advancements and increased variety of communication channels, have an impact on consumer behavior as much as on daily habits.Today, consumers prefer shopping only over traditional shopping and choose to gather enough information prior to purchasing a product or service and benefit from other users’ experiences. And right at this point, social media emerges as a unique and indispensable tool for consumers and brands alike.

Today, companies have to be present on social media in order to maintain and improve their brand images and to better respond to incoming consumer feedback. As competitive environment gets tougher, as is the case in other sectors, jewelry sector as well needs to should be present on social media and develop strategies that will place the brands at the forefront. In addition to physical stores, you might as well want to actively use online sales channels to reach new customers.

Online shopping which becomes more and more widespread everyday via ever increasing number of e-commerce websites, online sales channels, mobile apps and similar applications, is highly preferred for jewelry market as well. If you wish to boost social media presence of your brand and have improved visibility in the increasingly competitive world of e-commerce, you can try out the 7 methods listed below.

In today’s world where traditional methods have been thrown to the shelves, consumers prefer to directly reach the companies rather than collecting information from different sources. Thus, a website is a must-have for any business. You can think of your website as your store in the digital world. Your website should offer a certain degree of functionality and have order just like a physical office or a store. You need to keep your content up-to-date. Sharing basic information like your contact information, product range, services and social media accounts with your customers would establish trust towards both your brand and your website.

If you’re a company making sales online you must pay utmost attention to your website’s security. You must ensure your customers’ personal information and payment details are secure at all times. With SSL certificates you will obtain for your website, you can prevent malicious third-party access to website visitor information. By establishing an encrypted network between your website and your website visitor, these certificates ensure your visitors’ personal information are secure. This way you would be able to protect both your website and your company’s reputation in case of a cyber-attack.

Also, you need to make sure that the product information provided on your website is accurate. For instance, a content where product title doesn’t match the product visual would result in confusion and lack of trust on the part of the customer. Thus, make sure to check your website regularly and make necessary updates. 

Every social media platform is unique. Before making comments on a social media platform, one needs to learn about the structure of that platform, listen to or read others’ comments and act in line with the rules. Thus, in order to overcome competition and promote your brand effectively on social media platforms, you need to develop a strategy that is suitable to that specific platform. Being present on different social media platforms, offers a great opportunity to analyze users’ attitudes towards the brand. You can display your jewelry designs on Instagram, offer professional information on the profession of jewelry on LinkedIn and reach larger audiences via your specific hashtags on Twitter.

In addition, being present on multiple social media platforms, also has certain SEO benefits. Don’t forget that Google places great emphasis on signals coming from social media accounts. Thus, you need to place great importance on using your social media accounts actively. When you share your content on different social media platforms such as Facebook, Twitter or Instagram organic traffic from these platforms to your website would be created. This traffic would improve your brand awareness and draw more customer to your e-commerce website via Google. 

Thanks to creative strategies, it’s not hard at all to beat competition. Especially thanks to interactive communication with your target audience, you can offer a totally unique experience to your customers. Being in touch with your customers puts you one step ahead of competition. To convey them the message that you value their opinions and needs, communicate with them actively. You can be in touch with them actively by applying strategies like online customer services, active social media posts and e-marketing. You can also make use of live interaction on social media platforms in order to reinforce one-to-one communication with them