Published on January 2023

Viva Magenta, a color associated with vitality and vitality and symbolizing power, is expected to influence jewelry design trends in 2023 after being chosen as the color of the year by the Pantone Color Institute.

Offering a balance between warm and cold, this red tone is defined as a hybrid color. The Institute explained Viva Magenta as a red that is assertive but not aggressive, that does not hesitate to dominate and embraces, and that highlights the creative side.”

Radiating dynamism, optimism and courage, Viva Magenta is expected to influence art and design in many creative fields, including the jewelry industry.
Clement Sabbagh, president of the International Colored Gemstone Association (ICA), said gemstones that fall into this category include ruby, rubellite, red spinel and garnet. Other stones with vibrant red hues are corals, rhodochrocytes and red jasper…

The color of the year encourages people to balance digital and physical life, increase their appreciation for nature and support movements such as climate change and sustainability.

Viva Magenta provides the confidence and motivation needed to overcome some kind of devastating events. Before 2023, we were faced with the epidemic, war, social unrest and increasing climate change, and the necessary motivation to get better and produce new designs was found: here is Viva Magenta…
While offering both power and grace; it opens the door to new designs with the enthusiasm that is missed…