55. Istanbul Jewelry Show | 17 - 20 April 2024
56. Istanbul Jewelry Show | 02 - 05 October 2024
Venue | Istanbul Expo Center
Estimate Reading Time: 3 min
The digital system that came about with the Industry 4.0 revolution, has affected especially Generation Z and determined their unique characteristics. Just like any other sector, jewelry industry as well is being influenced and has been changing as a result of these changes. Thus, characteristics and purchasing habits and behavior of generation Z is very important.
Known as the generation of technology, generation Z is known as the generation preceding Generation Alpha and born between years 1995-2015. Generation Z which dislikes authoritarianism and prefer friendship over superior-subordinate type of relationship, is characterized by individuality, skepticism and cynicism, strong association of socialization and digitalization, placing little emphasis on one’s internet presence, quick access to knowledge and focusing on results rather than causes.
Generation Z loves all-in-one sets more and have an integrative rather than separative mindset. Aware of its presence in a global world, this generation has strong visual memory and is influenced by digital areas like artificial intelligence simulation and 3D.
Purchasing behavior and habits of generation Z can be outlined as follows:
Below are activities that can be carried out to target Generation Z in the jewelry sector:
You can find the favorite jewelry varieties of Generation Z at Istanbul Jewelry Show. As one of world’s top five jewelry trade events, Istanbul Jewelry Show; has assumed the mission of pioneering the jewelry industry in the ever-changing global scape. You can catch the latest trends at this exhibition which is highly preferred due to Turkey’s ease of access and Istanbul’s attractiveness as a tourism hot spot. The exhibition which can be attended only by jewelry professionals will be held at Istanbul Expo Center between 27-30 May2021. You can sign up for e-newsletter to get detailed information about the exhibition.
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