56. IJS Istanbul Jewelry Show | 02 - 05 October 2024
57. IJS Istanbul Jewelry Show | 16 - 19 April 2025
Venue | Istanbul Expo Center

3 Important Points for Jewelers to Sell Online 

Estimate Reading Time: 3 min

As a land of rich and diverse cultural elements and ethnicity, Turkey has several years of beautiful Jewelry history that dates back to 5,000 BCE. A great place to visit, it is even greater for jewelry sector professionals. Turkey hosts the once-in-a-year biggest jewelry show in Istanbul, where jewelry experts can visit and gain business opportunities. Business must keep up with digital marketing and online sales, as these are the major aspects in business processes.

Recent years have seen a jump in technology and Internet usage. The population has now moved to online purchasing and selling. To increase online purchasing and sales, jewelry businesses must first understand digital marketing techniques and how to apply them for long-term selling. Digital marketing and online sales can expose a brand to more prospects and buyers with lesser advertising cost. 

Digital Marketing Jewelers 

Digital marketing jewelers and Online sales are two of the most critical aspects of marketing for jewelers. Every business needs a successful digital and email marketing strategy which can empower their brand and customers. For example, email marketing is one of the most successful marketing strategies many businesses use for converting buyers to long-term customers. Email marketing can help in reaching out to the target audience and creating a connection with them. It involves the collection of email addresses of customers and sending them emails, introducing new products and services. The following are some more useful strategies to improve digital marketing and online sales of your brand. 

Brand Image and Attractive Website 

A brand image can be shown using an excellent and user-friendly website, a good Search Engine Optimization analysis and research, robust and engaging content, attractive videos, and social media. One of the prime priorities a business marketer should create is building a strong brand presence online. It is a must focus on developing the brand presence through several digital marketing strategies. 

Another aspect is an engaging and powerful website which attracts and converts more viewers to buyers, significantly increasing business revenue. Apart from a good and attractive design, the website should allow the user to navigate easily with user-friendly elements and an unmatched experience. The website should also contain great contents with necessary information. Thus you can bring in more leads with more information. 

Online and Influencer Marketing 

With the increase in the number of users, buyers and sellers online, digital advertisements play a significant role in helping your products and services reach the targeted audience. This will drive more online sales for jewelers. Businesses use advertisements such as Facebook Ads, Google AdSense Ads, YouTube ads, and many other marketing platforms to advertise their products and services. These ads are direct viewers to your website, thus converting them to buyers. 

Influencers online, creates a huge loyal follow base through various marketing techniques. Business can approach them and collaborate with the social influencers to reach out to their followers with their own products and services. Jewelry Brands can reach out to jewelry influencers, fashion bloggers, and much more. It is important to pick out an influencer who resonates with your business and reaches the target audience with great content and powerful indirect persuasion. 

The Power of Digital Marketing Jewelry professionals can leverage the power of digital marketing trends and online selling to grow their businesses. With online campaigns and advertising strategies, a business can grow its brand presence, increase store and website visits, and make its mark in the jewelry industry. By using the above digital marketing trends and email marketing online, jewelry brands can compete effectively with their competitors and reach more buyers across the world. 

If you are a Jewelry Professional interested in Turkish jewelry, do not miss the opportunity to visit one of the world’s biggest jewelry show, the Istanbul Jewelry Show. This exciting show will take place from 7th to 10th October, 2021, located at the Istanbul Expo Center. Click here to register online. For more information, subscribe to our newsletter. 

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